There is unprecedented growth in the number of companies offering content and television services, and therefore the endpoints through which programming is distributed. Competition for viewer attention and wallets has never been fiercer. Aggregators must become the discovery agent of choice, while content owners and curators must make themselves available everywhere, without limits. Achieving these ambitions while making a profit requires a generational upgrade to metadata management and publishing workflows.
This Vision Paper outlines what a successfully transformed media operation looks like.