Turkcell has chosen Metrological to deliver its Turkcell-branded TV App Store that is available to all Turkcell TV+ subscribers. The Turkish telco and IPTV provider can source local and international content from Metrological’s App Library of more than 300 TV apps and is cherry-picking the content it wants to build a unique offering. “Our personalised TV App Store will bring together the best in regionalised and niche content,” the Pay TV provider says.
The apps store can be changed to anticipate demand: the Metrological back-office makes this easy and also manages the app lifecycle including onboarding. Baris Zavaroglu, Director of Digital Media Services at Turkcell, says: “It is crucial for Turkcell to have the tools to customise the app offering in real-time to respond to our TV+ customers’ evolving content needs.”
Thijs Bijleveld, Senior Vice President of Sales and Marketing at Metrological, comments: “The Metrological Application Platform makes onboarding and day-to-day content management seamless and ensures Turkcell TV+ customers can enjoy their live TV international apps and even regional favourites without leaving the main TV screen.”
The Metrological Application Platform backoffice provides APIs to support features such as unified search, contextuality, second screen and voice control. The open SDK enables quick app development for content service providers, app developers and operators.