Connected TV World Summit, later this month, tackles some of the biggest challenges facing the television industry: How do you live with FAANG, cooperating and competing against them? What is the direct-to-consumer opportunity and what are the disruptive implications of this mega-trend? How can incumbent Pay TV operators become hero brands in their own market, and how do we grow advertising revenues in the face of increased competition from born-digital platforms like Google and Facebook?
Connected TV World Summit is in London on March 27-28 and we kick off with Simon Murray, Principal Analyst at Digital TV Research, revealing who wins and who loses during the four years of dramatic growth in Western European TV revenues that we are about to enjoy. Richard Davidson-Houston, Head of All 4 at Channel 4 will share his strategy for how established media owners maintain audiences in the age of hyper-competition.
Industry leaders then explore the dynamics that will shape the TV ecosystem for a generation. Is ‘local’ VOD content the battle that will decide the fate of European broadcasters – and will the EU’s 30% content quota bring forward the showdown? How much premium streaming can survive on subscriptions alone, and will we need more AVOD and more hybrid ‘subs+ads’ business models? These are some of the subjects senior media executives will be discussing. You can see full details on ‘The emerging TV ecosystems’ session here.
This year’s event explores the mega-trend that is direct-to-consumer – both the opportunities and the profound ecosystem implications. Dan Fahy, VP Commercial and Content Distribution at Viacom International Media Networks will explain how Viacom is combining OTT, DTC and traditional distribution. A panel explores whether low-cost direct-to-consumer apps will become the modern equivalent of a magazine rack, bought by teenagers each month with their pocket money.
We want to know how the industry makes the DTC economics work if every content owner needs its own subs management, customer care, billing, data scientists, ad-tech, sales, etc. And executives will be predicting the end-game. Does every channel go DTC? Does a la carte finally trump bundling? Do consumers tire of self-serve? Will we see the end of aggregation or the rise of the re-aggregator? Full details on the ‘Direct-to-consumer broadcasting’ session are here.
Europe’s major media owners will be sharing their strategies over two days. Rhys Noelke, Senior Vice President Strategy at RTL Group, will discuss the development of a joint tech platform that all RTL’s streaming platforms and broadcaster VOD services will ultimately migrate to. Joerg Richartz, Vice President Business Development & Strategy TV at Deutsche Telekom explores the personalisation of TV as one building block for a market-leading Pay TV service.
Connected TV World Summit delegates will hear how aggregators, especially incumbent Pay TV providers, can become hero brands in their own market. What are the priority consumer-facing innovations for content aggregators who want hero status? How do Pay TV operators make themselves indispensable to channel partners in the age of direct-to-consumer? Where can Pay TV and free-to-air platform owners establish a technology lead in future? You can see more details on ‘How aggregators become hero brands’ here.
Everyone must now live with FAANG – either competing against them or collaborating with them successfully. This thought-leadership summit explores the opportunities for both. You will hear predictions on the impact for European producers and broadcasters if 30% of Netflix and Amazon VOD is made locally, as now required by the EU. You will hear how broadcasters maintain their lead in local and non-scripted content, and if they can afford to stop licensing back-catalogues to international SVODs. Find out more about the ‘Living with FAANG’ session via this link.
Alptug Copuroglu, CFO and MD of Business Development at the leading Turkish SVOD provider, BluTV, explains how his company is competing with Amazon and Netflix using a focus on local content. Richard Broughton, Research Director at Ampere Analysis, provides a razor-sharp analysis of the media companies and the content investment strategies that are moving the needle today.
There is also a session dedicated to ‘Generating new advertising revenue’. Despite the growing power of Google and Facebook, it is possible for commercial TV to grow and our speakers, including Paola Colombo, General Manager, Adtech and Business Development at Publitalia ’80, will show you how. You can hear from world experts in TV advertising like Bob Ivins, Chief Data Officer at NCC Media and Clive Page, Head of Product, Data and Analytics at Finecast.
During Connected TV World Summit, Google’s Android TV team is hosting a 90 minute workshop, supported by 3SS and TiVo. This will provide an update on the latest developments in the open source CPE software initiative and feature several partner presentations and case studies. The focus will be on the Operator Tier programme, Google Assistant on TV, recommendation and monetisation opportunities.
You can find more details about Connected TV World Summit here.
Check the full agenda here.
You can register for the event here.