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Data strategies, AI and STB futures are all on the agenda at Connected TV Summit

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Connected TV World Summit 2019, which is hosted in London March 27-28, includes a session dedicated to ‘The data-driven marketing department’ in which Nick North, Director of Audiences, BBC, will outline the fundamentals of the BBC’s data strategy. Sara Sheridan, Director Consumer Insights at Liberty Global, will also discuss the impact of OTT partnerships on her business and how this is measured using data analytics.

This TV thought-leadership conference considers how we remove the barriers to innovation and growth, with a focus on operations and workflows. Kaj Af Kleen, Group CTO and CPO at Nordic Entertainment Group, will present on why AI is crucial to its streaming business. Erwan Nedellec, Orange Referent Expert and Senior Expert on TV Technical Solutions at Orange, will discuss the convergence of IPTV and OTT technologies, including the benefits to a telco and the impact on the network and other processes.

Massimo Bertolotti, Head of Engineering and Innovation at Sky Italia, and Matthieu Petit, Chief Analytics Officer at Canal+ International, are among those discussing live steaming latency, streamlined digital distribution and applications for AI and machine learning in media, as part of a panel discussion.

Aksel van der Wal, EVP Digital Ventures and Innovation at Turner, joins Kaj Af Kleen at Nordic Entertainment Group for a panel discussion on the potential for AI across the television enterprise.

Given that the set-top box lives on, Connected TV World Summit asks what next-generation hardware must do, the services it can support, the new revenues it could create and the technology it should have onboard. You will hear the answers.

Edward Corn, Android TV Partnerships, EMEA, Google, will also discuss how you plan and implement an Android TV Operator Tier next-generation STB deployment. Ingmar Schmidt, Senior TV Portfolio Manager – Business Operations at Swisscom, explains in detail why the Swiss IPTV provider is sticking with its pioneering AOSP (Android open source) platform despite the advances in Android TV and Android TV Operator Tier alternatives.

There is a panel focused on the road ahead for hardware in the home. Can Pay TV operators afford to become ‘just’ apps when Amazon and Apple have a growing connected TV device presence, and Apple could buy its way into content? Do platform owners need their own digital voice assistant, and how much impact can they have on our lives with a voice remote control vs standalone Echo-style hardware? These are just two of the questions being tackled by Colin Phillips, IPTV and CPE Solutions Architect at BT and others.

This event includes a focus on how media companies take the ‘in-programme’ and ‘in-home’ user experience to the next level and includes new research on TV viewing behaviours in the UK, Germany and Sweden, shedding light on how people mix-and-match services to create the unique TV packages they want. Colin Dixon, Founder and Chief Analyst at nScreenMedia, will reveal attitudes towards content search, discovery and recommendation offerings, and insights on subscription spend levels.

Hermann Riedl, Chief Business and Digital Transformation Officer at WIND Hellas, will outline the value of simplicity and openness in a leading UX, how you open a platform to OTT in order dominate HDMI1, and how you leverage Android TV for a superior experience. Thomas Helbo, EVP, Fixed Technology at Tele2, will review UX challenges a year after an Android TV launch, and how to build on strengths moving forwards.

Anette Schaefer, VP TV Business Europe at Deutsche Telekom will join a panel discussing the impact of UX innovations on viewers and service providers. The discussion includes where you can gain competitive advantage when offering a voice UI or making your service accessible via conversational digital assistants, and how Pay TV operators better serve super-fan passions within the STB user interface.

You can find full details about Connected TV World Summit here.

The full agenda is here.

You can register for the event via this link.

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