Rakuten TV has struck deals with Samsung Electronics, LG, Philips and Hisense to introduce a ‘Rakuten TV’ button on their smart TV remotes as part of a pan-European expansion plan.
The company said that it is also tripling the distribution of its on-demand service from 12 to 40 countries in 2019 and aims to secure the widest 4K High Dynamic Range movie catalogue in smart TVs in all 40 European countries involved.
“This is a major step that our company is undertaking within a plan of expansion which aims at making Rakuten TV the first choice of entertainment for smart TV owners,” said Jacinto Roca, CEO and founder of Rakuten TV.
“Having a remote-control button directly connecting to the platform aims at empowering users to access the best movies in the best quality just with one click, dramatically increasing our number of users.
“With this move, Rakuten TV will triple its presence on a continental level, strengthening its commitment to deliver the best cinematic experience at home.”
Rakuten TV offers films and TV series to rent and buy, including new release titles. The 12 European countries the service is already available in are Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, Switzerland and the UK.