Sony Pictures Television, Warner Bros and Singtel’s joint-venture Asian streaming service, HOOQ, has unveiled plans to create more than 100 originals in 2019.
The company said that the increased investment in new content will “drastically expand” its current library of originals and will span a spectrum of genres – including horror, comedy, factual and lifestyle.
The originals will be produced across the five territories where the video-on-demand service is available – Singapore, Indonesia, the Philippines, Thailand and India.
HOOQ also revealed that it will also invest in more HOOQ Originals for its ‘freemium’ layer, which was recently rolled out across Southeast Asia and lets viewers access free channels without subscribing to the full HOOQ service.
“There is an increasing demand for high-quality entertainment in developing and emerging markets to tell the stories that resonate with those in the region,” said HOOQ’s Chief Content Officer, Jennifer Batty.
“Whether it’s the latest local and regional stories, or Hollywood and international, we’re investing more to bring HOOQ users the most engaging story lines, immersive narratives and exemplary productions that will not only challenge conventions, but also captivate their attention and imagination.”
HOOQ was founded in 2015 and now claims to offer more than 12,000 hours of local, regional and Hollywood films, shows and live TV to a combined regional footprint of over 1.7 billion people. The service is available online and as an app for iOS and Android.
HOOQ’s new line-up of originals include: Bhak, a dramedy series about two young filmmakers trying to break into Bollywood; a dark comedy called She’s a Terrorist and I Love Her; and a second series of crime drama Brata.