Apple’s ‘all-new Apple TV app’ has launched in more than 100 countries across iPhone, iPad, Apple TV and selected Samsung smart TVs.
The app lets customers subscribe to and access on-demand content from individual Apple TV channels, as well as buy and rent content from iTunes.
In the US the channel line-up includes HBO, Starz, Showtime, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits, with more to be added over time around the world.
Subscribers can stream or download content to view offline and up to six family members can share subscriptions to Apple TV channels using their Apple ID and password.
The new app has a dedicated Kids section with editorially selected shows and movies for kids of all ages, and a Sports section with notifications about teams and leagues.
The new Apple TV app is also personalised, with recommendations from more than 150 video apps and streaming services and over 100,000 iTunes movies and TV shows available via the Watch Now and Up Next sections.
Apple’s original video subscription service, Apple TV+, will be added to the Apple TV app when it launches this autumn.
The new Apple TV app is available on iOS for iPhone, iPad and Apple TV customers with iOS 12.3 and tvOS 12.3, and will be available on Mac from autumn. It can be accessed on all 2019 Samsung smart TVs and select 2018 models.
The launch comes after Apple unveiled the new Apple TV app and announced details of its much-anticipated Apple TV+ streaming service at a star-studded event at its Californian headquarters in Cupertino in March.