Netherlands-based ODMedia, a content services and processing company for on-demand media, has launched an operation in the UK as part of its international expansion efforts.
The new London-based company, ODMediaUK, will be led by media entertainment management consultancy Media Minds, which is headed by ex-Visual Data executives Anita O’Donnell and Yives Reed.
“The digital distribution market is globalising. We need to access local markets to assist rights holders with their global release strategy,” said Sjef Pijnenburg, CEO ODMedia Group.
“I am extremely pleased to have Yives and Anita on board. Our rapid growth and strategic plans for global rollout can only be managed successfully with key professionals like them.”
Media Minds Co-Founder, Yives Reed, said: “Anita and I have been on the sharp edge of content-processing and distribution for almost 20 years, so we know when we see an impressive team and organisation. ODMedia is that.”
ODMedia is headquartered in Utrecht and in the past 12 months has opened subsidiaries in Belgium, Scandinavia and Spain, with a German launch planned for later this year.
In April the company appointed former KPN and Endemol executive, William Linders, as partner and chief commercial officer to drive its international growth strategy.
ODMedia provides digital-media services, including encoding, managed OTT services, timed text creation, editing and mastering. The company has strategic partnerships with all the global OTT platforms and its media-processing division delivers content to more than 1,000 operators around the world.