The EU’s 30% European-sourced VOD quota rule is intended to support local production but could have the side-effect of bringing forward a showdown between broadcasters and international SVOD providers for dominance in ‘local’ content. Until now, ‘local’ has been a key differentiator for broadcasters. Videoscape Europe, the strategy event for D2C, SVOD, AVOD and vPayTV, will consider this development on June 13 as part of a wider look at content strategies for media owners.
This conference will also explore what it takes to become the local VOD champion, and whether that requires more originals and more co-productions, for example. The ‘local’ themes will be addressed in the session: ‘Winning in a fast expanding content universe’.
Anna Maria Vujinovic, Director Digital and Business Development, Tech and Data at RTL, is among the Videoscape Europe speakers next month and will be presenting on: ‘Becoming a VOD champion in local markets’. Vodafone Group, ITV, Channel 4 and Roku are also on the agenda.
You can find more details about Videoscape Europe here.
Register to attend the event here.
Looking for clarity on how the premium video streaming market will evolve?
If so, check out these three analyst presentations at Videoscape Europe 2019:
Ted Hall, Research Director at IHS Markit, reveals the likely shape and impact of three heavyweight direct-to-consumer launches: Apple TV+, Disney+ and WarnerMedia. Session details.
Richard Broughton, Research Director at Ampere Analysis, has figures showing that the least price-sensitive consumers are yet to fully engage with SVOD. He will predict what happens when they do. Session details.
Matthew Bailey, Senior Analyst, Media and Entertainment at Ovum, explores the growing importance of online video advertising and predicts the biggest winners and losers among the streaming companies who rely on advertising as more viewing goes OTT. Session details.
Videoscape Europe is the strategy event for D2C, SVOD, AVOD and vPayTV and focuses on delivering profitable growth in premium digital video.