Nielsen-owned Gracenote has launched Gracenote Video Popularity Score, a new data offering designed to help entertainment providers understand the TV shows and movies that viewers want to watch.
Gracenote’s Video Popularity Score is calculated by looking at TV show airings, theatrical movie releases, viewership and ‘awareness signals’ from Gracenote and Nielsen, plus data from external sources.
Based on these inputs, a numerical score is generated to represent the general population’s recognition of TV series or movies. These scores can be used by entertainment providers in their smart guides to identify and prioritise popular content.
The solution is part of Gracenote’s Advanced Discovery suite of metadata products, which were built to help pay TV providers, OTT services and consumer electronics device makers connect viewers to TV shows and movies.
“Gracenote continues to help customers deliver optimal entertainment discovery experiences wherein viewers are connected to the movies and TV shows they want with the least amount of friction,” said Simon Adams, Chief Product Officer at Gracenote.
“Our new Video Popularity Score empowers entertainment providers to identify and put the most relevant, watched and talked about TV shows and movies front and centre.
“By enhancing content targeting, Video Popularity Score allows for sharper search results, highly topical recommendations and more relevant viewing options from cold-starts where data on user preferences or previous consumption is not available.”