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Data-driven advertising and the future of currencies are among the themes at Big Day of Data

Diageo present at last year's Big Day of Data
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Big Day of Data, the one-day event focused on how data drives effectiveness, efficiency, customer satisfaction and profitability across the media value-chain , is in London on Tuesday June 25. Glenn Gowen, Head of Audiences, Commercial, at ITV, will discuss how data is driving business decisions, with a special focus on research, engagement and commercial impact associated with the broadcaster’s hit show Love Island. Leading executives from Discovery, Channel 4, Finecast and TiVO will explore developments in data-driven advertising across TV and digital. John Carroll, Global Business Development Director, Media Measurement at GfK, will consider the future of currency measurement globally.

There is a panel discussion on how media currencies can retain and grow their value, which among other things will explore the measurement of non-broadcaster online video, and the correct model for cross-platform currencies. Phil Smith, CEO at ISBA and Justin Sampson, BARB’s CEO, are joined by David Fletcher, Chief Data Officer at Wavemaker UK. Executives from MediaCom and Starcom will give their views on the data-driven tech innovations that will have the most impact on media and advertising.

You can see full details on the Big Day of Data agenda here. You can hear now neuroscience differs from traditional market research, in a presentation by Shazia Ginai, CEO at Neuro-Insight. And Zehra Chatoo, Head of Strategy at Manning Gottlieb OMD, will outline the insights we are getting from neuroscience “about the increasingly childlike state of our brains” – and how this can be used in marketing!

You can book tickets to Big Day of Data here.

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