Globecast’s TV Everywhere with Server-Side Dynamic Ad Insertion offering is set to make its European debut at IBC.
The company, in partnership with multiple regional ad tech and ad service providers, will highlight server-side dynamic ad insertion (SSDAI) – a solution that’s integrated into its TV everywhere OTT video service.
With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
At IBC, Globecast will also debut its Managed Cloud Network (Globecast MCN), which allows multiple feeds to be distributed globally via the cloud, without the additional cost of fibre- or satellite-delivered content.
Globecast MCN also provides a simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.