Harmonic is due to demonstrate real-world deployments of its unified OTT and broadcast delivery solutions at IBC this year.
Cloud, on-premises, and hybrid deployments will be showcased to illustrate how service providers, broadcasters and content owners originate and distribute their video channels.
Harmonic’s approach to video delivery includes cloud-based SaaS solutions designed to speed up the launch of new services – including live OTT channels – increase business agility, and enhance video experiences.
Harmonic will showcase a range of workflows that allow customers to launch skinny bundles, create new pop-up channels, deploy disaster recovery and stream live sports in Ultra HD – all powered by its virtualized Spectrum X media servers and VOS360 SaaS.
The company will also highlight its CDN-enabled Primary Distribution solution, which lets programmers deliver linear channels to traditional pay TV and broadcaster distributors or virtual MVPDs.
Harmonic’s video SaaS solutions let operators deliver targeted ads and optimise ad campaigns in real time and this technology will also be on display at IBC. Harmonic’s solutions provide operators and advertisers a unified approach to reach audiences over hybrid broadcast and broadband delivery networks.
Finally, the company will demonstrate 8K video delivery on 8K connected TVs and legacy mobile devices with EyeQ content-aware encoding (CAE), which is designed to reduce required bandwidth by up to 50%.
AI-based video compression will also be demoed and Harmonic executives are due to speak at the Future Zone Theatre about AI Video Compression, 8K and 5G.
“The video market is highly dynamic and consumer demand for live OTT services is growing,” said Tim Warren, Senior Vice President and Chief Technology Officer at Harmonic.
“Harmonic’s expansive solutions portfolio and enhancements in cloud, targeted advertisement and 8K technologies, with a SaaS business approach, are designed with a sharp eye to help our customers stay one step ahead of the video evolution.”