Ad-tech company Amobee has launched a data marketplace for connected TV and cross-screen advertising campaigns.
Amobee has launched its CTV Data Marketplace with more than 60 data providers, including Oracle Data Cloud, the LiveRamp Data Store, IRI, Inscape, Lotame, Eyeota and Tru Optik.
The company claims to be providing access to more than 60,000 audience targeting segments, mapping individual devices and cookies to anonymised households so that advertisers can create “bespoke targeted campaigns” for connected TV.
The marketplace is also designed to help advertisers target difficult to reach viewers, with advertisers able to use connected TV attribution and measurement solutions to determine how connected TV campaigns drive brand lift, foot traffic, sales and cross-screen reach.
“Connected TV’s potential to provide the same targeting and attribution as digital has been largely unfulfilled,” says Aleck Schleider, Senior Vice President of Client and Data Strategy at Amobee.
“By collaborating with more than 60 data sources, in addition to our TV Amplifier solution linking linear and connected TV, Amobee is changing the conversation around connected TV and creating an unprecedented opportunity for advertisers to converge their campaigns and realize better targeting and results.”