Home IBC 2019 IBC 2019: Synamedia to demo D2C services for media and sports firms

IBC 2019: Synamedia to demo D2C services for media and sports firms

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Synamedia will use IBC to highlight how its offerings can help media companies and sports rights holders deliver direct-to-consumer live video services.

Synamedia’s video network technologies, security offerings, and Infinite cloud-based platform are designed to help customers overcome major obstacles to delivering premium D2C services.

These include streaming broadcast-quality live programs cost-effectively and at scale; helping to overcome streaming piracy; and helping customers to build a sustainable and profitable business.

Synamedia claims its video network technologies deliver close to broadcast-equivalent latency and quality for live streams and is continually refining its technologies to reduce latencies.

In terms of streaming costs, the company’s Smart Rate Control encoding algorithms minimise bandwidth requirements, while its private CDN platform lets customers reducing or remove their reliance on third-party public CDNs. Synamedia also offers on-premise, public cloud and hybrid deployments.

On the security front, Synamedia will use IBC to unveil enhancements to its security portfolio, which includes its Streaming Piracy Disruption managed service, its Operational Security service and Credentials Sharing Insight.

Meanwhile, its Infinite platform supports both new market entrants and D2C providers upgrading first-generation solutions, and is already used to power OTT services by major pay-TV customers.

Infinite supports cloud-based content aggregation and search and recommendations for a personalised user experience. It also allows service providers to operate multiple franchises and brands.

“The D2C streaming market is in a massive state of flux. Big names are entering the fray, intensifying competition for eyeballs,” said Jean-Marc Racine, chief product officer, Synamedia.

“At IBC we will showcase how we can help customers build a profitable streaming business that scales effortlessly across borders and devices – and will outlast the competition.”

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