Blackbird was demonstrating its cloud video platform at the Google Cloud Pavilion during this year’s IBC Show. Blackbird is a video clipping, editing and distribution platform that runs on Google Cloud. It provides access to live or record content so that clips can be created for broadcast, online and social platforms – including Twitter, Facebook, YouTube and Twitch.
“Google Cloud and Blackbird working closely together on solutions for the sports, news and entertainment industries delivers enormous productivity gains for companies,” said Ian McDonough, CEO of Blackbird.“Using Google Cloud’s industry-leading infrastructure, Blackbird enables media partners to rapidly clip and professionally edit content. Blackbird’s Google Cloud implementation also delivers efficient publishing to multiple destinations directly through the cloud, without the need for download.”
Blackbird is available via web browsers and is used by brands in the sports, eSports, news, entertainment and enterprise sectors.