The Future of TV Advertising, the world’s No.1 thought-leadership event series for television advertising strategy and technology, is ten years old this December. Ahead of this landmark, the organisers have announced the expansion of two key events in the series.
Due to the overwhelming popularity of the London gathering, which now attracts 1,000+ delegates from over 30 countries, Future TV Advertising Forum has been re-branded as The Future of TV Advertising Global, with a focus on learnings from around the world. Future TV Advertising Forum Manchester, which launched in 2018 to serve the needs of media owners, agencies and brands in the northern UK regions, will now return in 2020 as The Future of TV Advertising UK and will sit alongside the other single-market events in the series – Toronto, Sydney and Amsterdam – investigating disruptions, opportunities and best practice in national markets.
Future TV Advertising Forum launched in London in 2009 and over the last decade has grown into the premier leadership forum for TV advertising globally. “Our London event is already known as the global event in the FTVA series to those who attend year after year, and London is already one of the key international hubs for media, so it was an obvious transition for us to rebrand to The Future of TV Advertising Global,” says Steve Scaffardi, Head of Mediatel Events.
“We are also delighted to host The Future of TV Advertising UK in the north [of the UK], consolidating our commitment to a region which has fast become a media powerhouse in its own right. We are inviting the industry from across the United Kingdom to debate at an event that is focused on driving strategic and technology innovation in television advertising.”
The Future of TV Advertising UK is specifically geared to the interests of the UK’s media industry and delegates will hear about work, and share thinking, that is world-leading. Besides keynote presentations and panel discussions, there are unmatched networking opportunities. Over 200 people attended in 2018 from media owners, advertising agencies, brands and ad-tech firms. “We expect that to grow as we invite everyone from across the UK to join us in Manchester next year,” Scaffardi adds.
The Future of TV Advertising Global takes place in London on December 10-11 with a world class line-up of speakers already confirmed, including Les Binet, Karen Nelson-Field and Brian Wieser. The date for the new UK event will be announced shortly. If you are interested in getting involved at either of the events, please contact Steven Scaffardi at [email protected].