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Sky and BBC are exploring the use of AdSmart technology to enable targeted trailers between live BBC programmes

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The BBC and Sky are in the early stages of exploring how Sky’s AdSmart targeting technology – which is used to deliver addressable advertising – can be used to target trailers, in a version of the technology called PromoSmart. The aim is to serve up more personalised promotional content to BBC viewers. In practice, this will mean that viewers in different households could be shown different trailers for BBC content, depending on their interests. The trailers would be shown in the breaks between programmes when watching BBC channels live. This collaboration was revealed in November when Sky and the BBC revealed their intention to cooperate more deeply in future. You can see the full story here.


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