The celebrity news outlet Hollywire will stream a 24/7 linear celebrity news channel to new OTT platforms including Samsung TV Plus using Wurl, whose connected TV distribution and advertising services help video producers build global distribution for ad-supported linear channels, live events and VOD.
“We are leveraging Wurl’s leading technology to deliver our content to our loyal fanbase, as well as reach new viewers on their Samsung Smart TVs,” explains Tony Moras, CEO of Hollywire. “Wurl’s business model is ideal for our distribution needs, and its team of experts is able to adapt to any specifications.”
Hollywire says mass upload capabilities was a key factor in the decision to use Wurl. Moras continues: “While most video delivery services only offer individual video uploads, Wurl provides a mass upload feature which we are capitalising on to deliver our expansive content portfolio to viewers. This was incredibly helpful for our launch.”