A New York based company called Sourcepoint, which was established in 2015, is determined to increase transparency associated with the use of consumer data in the media industry and the ‘compensation’ people receive for allowing access to it. There is an obvious focus on advertising, and the company offers what it calls a ‘compliance platform’ to ensure what it considers “a fair value exchange between consumers and publishers”.
The company, which also has offices in Berlin, London and Paris, provides tools for the advertising ecosystem to protect consumer privacy, manage compliance and optimise revenue in a rapidly changing landscape. Sourcepoint has just launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within OTT and connected TV environments.
Ben Barokas, CEO and co-founder of Sourcepoint comments: “Media owners need to take responsibility for understanding consumers’ data privacy preferences, and OTT and CTV is no exception. Sourcepoint can support all environments where users consume content – from desktop to in-app and OTT, helping to provide a consistent and streamlined user experience in an age of privacy awareness.
“We recognise the opportunity for connecting consent and identity to provide a friction-free omnichannel consumer experience,” Barokas adds. This can allow publishers to better know their audience, and for advertisers to better reach the audience that they want.”
Sourcepoint says its OTT support allows streaming media companies to capture privacy preferences to comply with global regulations, including GDPR (and its opt-in consent requirement) and CCPA (including ‘Do Not Sell / Do Not Track’ messaging. The solution also supports management of data subject access, and deletion requests, to ensure regulatory compliance.
Sourcepoint says it ensures content and privacy preferences are respected consistently across a range of devices, such as phone (including mobile video apps), tablet, smart TVs and connected TV devices. Its ‘Authenticated Consent’ feature enables the collection of durable privacy preferences based on identity rather than cookies across devices and environments. “Media companies can capture consent wherever content is enjoyed,” it says.
Sourcepoint also provides tools to help streaming media companies understand monetisation opportunities and improve inventory value, dependent on the attached privacy preferences of the consumer. It can provide insights into campaign performance, leveraging reporting data to optimise monetisation strategies, too.