PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. Finecast says it is the first addressable TV advertising service provider to complete an external audit of their supply chain, delivery and reporting. The audit was measured over three months to the end of July 2019 and covered Finecast’s delivery of addressable TV campaigns to the broad array of Finecast content partners.
Harry Harcus, UK Managing Director at Finecast, comments: “Given ongoing concerns about the transparency, brand safety and integrity of the digital advertising supply chain, it’s important that advertisers have confidence in TV as it moves into an online environment. This audit reflects Finecast’s commitment to upholding quality addressable TV campaigns for our growing client base.”
You can read PwC’s report on Finecast’s process for campaign set up, targeting, measurement and reporting of UK addressable TV advertising campaigns here.