Home Newswire The average U.S. SVOD home will add one subscription between 2019 and...

The average U.S. SVOD home will add one subscription between 2019 and 2025

Share on

The number of U.S. SVOD subscriptions (for services offering movies, linear channels and TV episodes but excluding other platforms such as sports services) will climb from 199 million in 2019 to 307 million by 2025, according to a forecast from Digital TV Research. Growth for established players such as Netflix and Hulu will be muted due to intense competition from younger rivals such as Disney+, Peacock and the augmented CBS All Access, the analyst company says.

Simon Murray, Principal Analyst at Digital TV Research, declares: “The average SVOD household will pay for 3.28 SVOD platforms by 2025 – up from 2.28 at end-2019. So, the average SVOD home will add one subscription between 2019 and 2025. A dozen platforms will have more than 5 million paying subscribers by 2025 – revealing just how far ahead in terms of choice the U.S. market is compared with the rest of the world.”

The figures show that Disney+ will be 73% of the size of Netflix in the USA (by subscriber count) five years from now. Here are the 2025 SVOD subscriber counts for 2025 according to Digital TV Research:

Netflix, 65.7 million

Amazon, 60.1m

Disney+, 47.9m

Hulu, 40.5m

HBO Now, 22.1m

CBS All Access, 18.7m

Peacock, 12.3m

Showtime, 7.4m

Hulu Live, 7.1m

YouTube TV, 5.8 million

Apple TV+, 5.5million

Starz Play, 5.5m


Share on