Mediatel Events has announced a series of digital content fortnights, each one populated with live webcasts and one-day streamed, virtual thought-leadership conferences, as a response to the coronavirus lockdowns and social distancing. Videonet will be one of the key media partners supporting the initiative and will publish a series of interviews, opinion pieces and reports around the different topics.
The digital content series includes Future of TV Advertising UK fortnight during April 20-April 31, Videoscape Europe fortnight on June 1-June 12, and Future of TV Advertising Global fortnight during June 29-July 10. “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events.
Future of TV Advertising UK will consider what television offers, as an advertising medium, that is truly unique and which marketers cannot live without. Among other things, it considers the power of live TV and shared experiences, both subjects that have gained resonance since the coronavirus lockdowns. This event will explore how brands can ‘own the moment’ across different media, optimise multi-channel marketing and make creative work harder.
Videoscape Europe assesses the business, marketing and technology strategies across the premium video streaming landscape, with a focus on direct-to-consumer businesses, digital broadcasting, virtual Pay TV and other OTT. The future of digital aggregation will be in the spotlight, and this fortnight will look at what D2C launches like Disney+ mean for the entire market. There will be insights into the future of streaming technology, sports streaming and the growth of advertising-funded streaming, among other things.
Future of TV Advertising Global tackles the convergence of linear and digital advertising, which is one of the biggest challenges now facing both the buy-side and sell-side in television. Connected TV will also come under the spotlight, with a focus on how this delivery channel can be made a part of the advertising mainstream. There will be discussions around identity, attribution, activation and addressable TV, among other subjects.
The organisers say these events will address the structural challenges that existed before coronavirus, and are designed to help every media stakeholder continue with their transformation projects. Delegates and readers will hear from pioneers and thought-leaders, providing an opportunity to share best practice during the lockdown. The digital content fortnights will also consider the immediate and longer-term consequences of the virus on the media and entertainment industry.
You can find out more about Mediatel Digital Events here. There are other digital fortnights dedicated to the future of audio, media trading, publishing, out-of-home and gaming.