Videonet is hosting a live webcast on Wednesday, April 22 at 1400 BST / 1500 CEST to explore the challenges that Covid-19 has presented to the premium video advertising market and explore how TV providers/publishers can monetise what are now growing audiences across connected TV and OTT – in the face of declining advertising budgets. We are joined by: Lara Izlan, Director, Advertising Data & Analytics at ITV; Mike Shaw, Director of Advertising Sales at Roku; Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4; Emma Newman, Chief Revenue Officer, EMEA, PubMatic. The items on the agenda include:
- With advertisers pulling digital and TV budgets, how can video publishers mitigate against a contracting market?
- What role can programmatic play in creating opportunities for incremental demand, especially as advertisers prioritise flexibility, and as upfront and long-term ad commitments waver?
- What video platforms stand to benefit from increased viewership from quarantined viewing, and how can publishers capitalise on the audience opportunity?
- How can OTT publishers ensure programmatic success today and in the future?
Like all Videonet webcasts, this content is free, and you can register to listen/watch here.