Wednesday, April 22, 2020, 2pm BST
TV and streaming services’ viewership is rising as isolation measures related to the Covid-19 pandemic set in around the world. Meanwhile, the economic impact of the global pandemic has led to a decline in advertising budgets. As a result, TV and OTT, two typically demand driven markets, have flipped and are now seeing a surplus of supply. This all comes as programmatic is gaining momentum in connected TV (CTV) and OTT. Can the growth of programmatic TV and OTT create new opportunities for monetisation for publishers?
This one-hour discussion will explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
- With advertisers pulling digital and TV budgets, how can video publishers mitigate against a contracting market?
- What role can programmatic play in creating opportunities for incremental demand, especially as advertisers prioritise flexibility and as upfront and long-term ad commitments waver?
- What video platforms stand to benefit from increased viewership from quarantined viewing and how can publishers capitalise on the audience opportunity?
- How can OTT publishers ensure programmatic success today and in the future?
Lara Izlan, Director, Advertising Data & Analytics, ITV
Mike Shaw, Director of Advertising Sales, Roku
Emma Newman, Chief Revenue Officer, EMEA, PubMatic
Jonathan Lewis, Head of Digital and Partnership Innovation, Channel 4
Alex Hodge, Director – Ad Sales and Programmatic, Discovery
Moderator – John Moulding, Editor-in-Chief, Videonet.