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The Future of TV Advertising UK – full agenda online

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The Future of TV Advertising UK – a one-day, streamed thought-leadership event, tackles some of the biggest issues in ad-supported television on Thursday, April 30. You can see the speakers below. For the details about each presentation and interview, and the timings, go here.

 

The implications of coronavirus for the UK Media & Entertainment industry

Gill Hind, COO, Enders Analysis

 

Branding in the time of a crisis

Daniel Bischoff, CMOO, RTL AdConnect

 

Television and advertising in a world crisis – early lessons from the UK – panel discussion

  • Moderator: Justin Lebbon, Director, Mediatel Events
  • Christian Kurz, SVP Global Consumer Insights, Viacom
  • Natalie Marshall Foxwell, Managing Partner, PHD Manchester
  • Sam Taylor, Head of Group Commercial/Performance Marketing, Direct Line

 

The truth about ad fraud

Dr Augustin Fou, Cybersecurity, Anti-Ad Fraud Consultant

 

Content, context and talent – panel discussion

  • Moderator: Claire Heys, Director, Brand and Partnerships, ITV
  • Simon Daglish, Group Commercial Director, ITV
  • Leon Harlow, Commercial Director, Entertainment, YMU

 

Lights, camera action: 10 ways that TV triggers short-term response

Sarah Jones, Director of Planning, Sky Media

 

SVOD: How much is too much?

Anne Tucker, Head of Research, Mediatel

 

The power is in your hands: How consumer behaviour is shaping the future of TV

Andy Jones, Head of Agency Development, Samsung Ads Europe

 

The future of addressable TV advertising in the UK

Nigel Walley, Digital Media Entrepreneur & Investor

 

Delivering mass scale for targeting, with fully unified campaigns

Kristian Claxton, Head of Engagement, Finecast

 

The future of TV, is TV: Fireside Chat

Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4, interviewed by Justin Lebbon, Co-Founder, Mediatel Events

 

Bringing music videos back to the living room

Chris Wright, Group Business Director, Vevo

 

Creating content in a Covid-19 world

Julian Esposito, Creative Director, OMD Create

 

Lockdown TV: How the global pandemic is changing how and why we watch TV

Nicole Greenfield, Head of Research, Thinkbox

 

Content and the competitive edge: Fireside Chat

Jens Richter, CEO, International, Fremantle, interviewed by Guy Bisson, Research Director, Ampere Analysis


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