The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV, have been revealed and include a look at aggregators in a digital world – and in particular, why anyone needs them. The event considers how studios and content curators secure their place in the consumer service ‘stack’, and how digital broadcasters can convert their linear market share into digital market share. The one-day event also looks at the road to all-streaming: the technology roadmap and what a post-broadcast world will look like for consumers and content and service providers.
The virtual conference, featuring video presentations and panels, will be streamed on June 11. The organisers – Mediatel Events, which owns Videonet – report that over 1,200 people have pre-registered already.
“The world’s media companies – new and old – are in a race for market share as the slow-burning transition to IP viewing accelerates. The potential for value-chain disruption has increased; the danger posed by anaemic digital strategies is heightened,” say the event organisers. “For every digital service, it is time to double-down on efforts to gain homes, viewing hours, fans, subscriptions and advertising dollars.
“Videoscape Europe is focused on how media companies can triumph in this fast-moving, premium video streaming marketplace. We want to know how all digital entertainment stakeholders guarantee their slice of a market that, today, partly complements, partly substitutes, and partly mirrors broadcast TV programming.”
The conference themes are:
Aggregators in a digital world – why anyone needs them
What is the point of aggregators in the digital video universe, when you can reach favourite SVOD and D2C (direct-to-consumer) services directly via apps? We consider what an aggregator must do to remain relevant, and whether their No.1 contribution to the ‘beyond broadcast’ world must be super intelligent, universal content discovery – or whether discounted bundling will grow in importance as the economics of streaming video mature. What does a digital entertainment aggregator look like, what tools do they need, and who can fulfil this function?
Studios and curators – securing their place in the ‘stack’
This conference explores the rapid expansion of super-premium D2C studio services, the continued growth of global SVODs and their emergence as super-studios, and the anticipated acceleration in global and specialist AVODs – and wonders whether they can all grow simultaneously. Content, distribution (including partnerships), differentiation and customer acquisition strategies are on the agenda. How do streamers become indispensable to consumers who have built a ‘stack’ of digital entertainment services?
Digital broadcasters – converting linear market share to digital
Broadcast TV viewing is dominated by a relatively small number of channel groups, but the digital landscape is more diverse, having grown, to some extent, precisely because it offered something different. We want to know how broadcasters of every size can increase their share of streamed viewing, attracting digital-centric viewers to their programming and ensuring that as broadcast viewers – and especially older demos – become heavier digital users, they are not ‘lost’ to these media companies.
The road to all-streaming – the technology roadmap
The DVB has unveiled a standards-based, best-of-breed streaming showcase that enables the delivery of something that looks like broadcast TV, only via IP. This is where we start our exploration of what the post-broadcast world could look like, including how content and channels will be presented. We look for the next-gen technologies that will make it viable for satellite TV to go dish-less and ‘terrestrial’ to ditch the aerials. Multicast ABR, low-latency streaming and CDN upgrades will be among the talking points.
Videonet is a key media partner for Videoscape Europe and will be running related content including analysis, reports and contributed opinion through June 1-12. If you would like to contribute to this premium streaming video thought-leadership fortnight, please contact firstname.lastname@example.org