Ampere Analysis has been gathering data on the impact of the coronavirus lockdowns on advertising at European broadcasters. In a recent note, the firm advised that:
- In France, TF1 and M6 have each seen a 9% drop in their TV ad revenue for the first quarter versus last year’s Q1 results due to the postponement and cancellation of advertising campaigns.
- In Spain, Atresmedia’s TV ad revenue was 180 million euros in the quarter, an 11% drop from Q1 2019. “Its digital ad revenue has been slightly less impacted with a growth of 2% YoY,” Ampere Analysis reports.
- Pan-Scandinavian group Nordic Entertainment reported a drop of more than 13% of broadcasting and streaming sales, at SEK 835m. However, subscription sales at the group grew in the quarter, up 5% YoY, mainly due to a growing subscriber intake for the streaming service Viaplay, which launched in Iceland in April.