A forthcoming Videonet webcast looks at ‘The 5 steps to best-in-class targeted TV advertising’, considering what media owners and especially Pay TV operators have to do in order to harness this increasingly important opportunity in an effort to generate new revenue streams and increase ARPU.
The live one hour discussion on Wednesday, July 1 (1500 BST) considers how service providers can leverage the value of their data, including turning first-party usage data into valuable insights. You will hear how the insights can be used to increase user engagement and create highly profitable target audience segments.
Panellists consider how you guarantee premium context and safe user experiences for targeted advertising, in a way that is fully compliant with privacy regulations. Other topics include the provision of multi-channel demand through programmatic and the use of AI algorithms and analytics to drive scale, and to track and optimise advertising performance.
The speakers for this webcast are Dror Mangel, Senior Product Manager, AI & Data Solutions at Viaccess-Orca and Gerald Sauvageon, SVP Sales Video / Addressable TV at Smart Adserver.
You can register for this (free) webcast, here.