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AWS makes it easy to set up live, interactive video streams in a few minutes

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Amazon Web Services has announced the general availability of Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive video streams for a web or mobile application in just a few minutes. Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world, giving customers live content with latency that can be less than three seconds.

Customers can easily configure and stream live video through their own website or mobile application, with scalable delivery that supports millions of concurrent viewers globally, AWS reports. With the Amazon IVS SDK and APIs, customers can also build interactive features into their live streams like virtual chat spaces, votes and polls, moderated Q&A sessions, and synchronized promotional elements.

There are no additional charges or upfront commitments required to use Amazon IVS, and customers pay only for video input to Amazon IVS and video output delivered to viewers.

“Amazon IVS removes the cost and complexity associated with setting up live, interactive video streams, allowing customers to focus on building engaging experiences for their viewers,” AWS says. The company notes that typical streaming latencies (today) of 20-30 seconds make it impossible for content creators to interact live with their audiences without sacrificing service quality. Latency nearer three seconds means they do not have to make a trade-off between interactivity and QoS.

Customers send their live video to Amazon IVS using standard streaming software like Open Broadcaster Software (OBS). Amazon IVS ingests the video, then automatically transcodes and optimizes it, making it available for live delivery across AWS-managed global infrastructure in seconds.

DeNA’s Pococha is a pioneer in Japanese live streaming and Daisuke Mizuta, Producer of Pococha at DeNA, says, “Amazon IVS provides the leading edge of live video technology transformations and maintains high availability systems, all while reducing the operational burden of managing complex, distributed live video networks. With it, we can focus more on enhancing user-oriented functions and interactivity.”

Another customer, 17Live, is an interactive live video app that connects entertainers around the world with their fans. “Integrating with Amazon IVS allows us to help our entertainers engage larger audiences with more interactive experiences and expand into new geographies,” says Eric Hsu, VP of Engineering at M17 Group. “The end-to-end service allows us to address our scaling, quality of service, and expansion challenges.”

Martin Hess, GM, Amazon IVS, says: “Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more. Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”


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