On Thursday, August 27, Videonet is hosting a webcast that explores the potentially complex, and potentially simple world of hybrid broadcast and OTT service delivery to televisions sets and STBs sold via retail into markets where local broadcasters still hold huge power and where few consumers will buy devices that do not support the free-to-air platforms they helped to shape.
The one hour event, which is part product presentation and part market analysis, outlines the next-generation free-to-air UX that broadcasters globally are determined to offer, with seamless links between broadcast linear channels and streamed services. It demonstrates how broadcaster-driven regional standards like HbbTV and ASTC 3.0 are fuelling feature innovations that soon become adopted in local market specifications covering what a television or STB must enable if it wants to carry the logos (and benefit from the marketing) associated with broadcaster-backed hybrid broadcast/broadband (HBB) platforms.
The panellists believe device manufacturers, including those introducing Android TV television sets, can tick-box their broadcast and HBB requirements, get to market quickly and on budget, and keep up-to-date as the local HBB platform specifications evolve. The webcast showcases what is widely considered the Gold Standard in HBB broadcaster-backed platforms – Freeview Play in the UK – which provides the complete vision of what the future of free-to-air viewing looks like.
You will learn how the innovations found in Freeview Play are available, ready packaged and pre-certified for multiple markets, via Vewd Broadcast Plus, which combines EPG, channel zapping and broadcaster portals, and supports a fully hybrid UX that blends streamed and broadcast content. The motivations for broadcaster HBB initiatives are explored. Panellists will argue that it is in the interests of every CE manufacturer to embrace local market, broadcaster-backed standards and be a full partner to the broadcasters’ ambitious developments.
The speakers are:
- Sascha Prüter, Chief Product Officer, Vewd
- Tudor Teusan, Senior Product Manager, Vewd
- Moderated by John Moulding, Editor-in-Chief, Videonet.
The webcast is free, and includes lots of time for live questions. You can see full details and register here.