Home Webcast The hybrid broadcast/OTT world: How retail device manufacturers stay relevant

The hybrid broadcast/OTT world: How retail device manufacturers stay relevant

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This webcast explores the potentially complex, and potentially simple world of hybrid broadcast and OTT service delivery to televisions sets and STBs sold via retail into markets where local broadcasters still hold huge power and where few consumers will buy devices that do not support the free-to-air platforms they helped to shape.

It outlines the next-generation free-to-air UX that broadcasters globally are determined to offer, with seamless links between broadcast linear channels and streamed services. It demonstrates how broadcaster-driven regional standards like HbbTV and ASTC 3.0 are fuelling feature innovations that soon become adopted in local market specifications covering what a television or STB must enable if it wants to carry the logos, and benefit from the vast marketing, associated with broadcaster-backed hybrid broadcast/broadband (HBB) platforms.

The webcast considers how device manufacturers, including those introducing Android TV television sets, can tick-box their broadcast and HBB requirements, get to market quickly and on budget, and keep up-to-date as the local HBB platform specifications evolve. It showcases what is widely considered the Gold Standard in HBB broadcaster-backed platforms – Freeview Play in the UK – which provides the complete vision of what the future of free-to-air viewing looks like.

You will learn how the innovations found in Freeview Play are available, ready packaged and pre-certified for multiple markets, via Vewd Broadcast Plus, which combines EPG, channel zapping and broadcaster portals, and supports a fully hybrid UX that blends streamed and broadcast content.

The motivations for broadcaster HBB initiatives are explored. We provide a reality check for anyone that thinks broadcasting is dead or that local channel owners – who are investing significantly to defend their markets from premium VOD – are walking off into the sunset.

The webcast explains why it is in the interests of every CE manufacturer to embrace local market, broadcaster-backed standards and be a full partner to their ambitious developments.

During this one hour event, which is part product presentation and part market analysis, we explore:

  • The options for Smart TV manufacturers introducing Android TV models or migrating full product lines to this OS, as they seek solutions for the broadcast experience. The value of a multi-SoC (SoC-independent) offering.
  • Across all television types, the trade-offs when seeking to develop a UX/UI that supports local HBB specifications in-house versus using a pre-certified and pre-validated implementation. You will hear about the concept of ‘certified-as-a-service’, which provides continual pre-readiness ahead of specification updates.
  • The extent to which broadcaster-friendly HBB specifications change over time. We take a look at current advanced feature roadmaps in major markets, like Companion Screen Integration and Media Synchronization, and frame-accurate Dynamic Advertising Insertion (both enabled by the HbbTV 2.0.1 specs).
  • What makes Freeview Play the benchmark for global HBB – a look at how the UK platform has embedded multiple ‘doorways’ between the broadcast and streaming world, from mini-EPGs to episodic links and live ‘restart’ to a backwards facing programme guide, all enabled at a native level via APIs.
  • The evidence that national broadcasters can compete effectively in their local markets against global premium SVOD services, with reference to content investment levels and the global trend among broadcasters to ‘repatriate’ content from SVOD catalogues into their own services.
  • The next steps in HBB, including the introduction of pure-play OTT services to hybrid programme guides, and their native integration into the wider UX, exploiting multiple content-linking touchpoints. Why a UX that blends pureplay OTT with broadcast linear and broadcaster streaming can provide a richer experience with broadcaster backing, via the local platform specifications.

The speakers are:

  • Sascha Prüter, Chief Product Officer, Vewd
  • Tudor Teusan, Senior Product Manager, Vewd
  • Moderated by John Moulding, Editor-in-Chief, Videonet.

You can see full speaker bios, and sign up to this free webcast, here:

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