The number of gross SVOD subscriptions grew by 28% in 2019, while the number of net subscriptions (taking additions and losses into account) rose by 16%. That means another 55 million SVOD subscriptions were added (net) in 2019, taking the global total to 403 million. These figures are supplied by the research firm Digital TV Research. The average SVOD subscriber paid for 1.59 SVOD subscriptions in 2019 – up from 1.44 in 2018.
With about 200 million subscribers each, China and the U.S. together accounted for 63% of the global SVOD total in 2019. The top ten SVOD countries accounted for 84% of the global total.