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Fetch TV to expand its OTT onboarding in quest to become a ‘master aggregator’

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Fetch TV, which provides a comprehensive broadband TV service to set-top boxes, working with ISP partners, is going to integrate the Metrological Application Platform for its service in Australia and later for New Zealand. From next year, Fetch subscribers will gain access to a range of additional apps and OTT services via the Metrological solution, complementing the apps that are already available on the Fetch service.

The cloud-based Metrological Application Platform allows Fetch to seamlessly integrate premium OTT services, plus niche and localized apps into one single viewer experience. The unified TV App Store and back-office product suite enables Fetch to onboard, monetise and optimise the lifecycle of apps across their STBs. This enables real-time response to changing content preferences among subscribers.

Fetch will work with Metrological and its partners to expand the available portfolio of local and international apps. Metrological offers content providers access to the open Lightning Software Development Kit (SDK) for quick app development, with a single app build facilitating distribution to a global footprint of operators.

“The worlds of traditional broadcast TV and OTT services have collided, driven by consumers’ insatiable appetite for more and varied content,” declares Scott Lorson, CEO of Fetch TV. “As a master aggregator, Fetch is focused on constantly expanding our content offering and on delivering a truly integrated user experience. The partnership with Metrological enhances our ability to do both and provides a clear path for servicing the long tail of great content now available.”

Jeroen Ghijsen, CEO of Metrological, comments: “Fetch shares our view that during this unprecedented time, where more content is being watched than ever, providing an integrated, single viewer experience becomes even more essential. With the Metrological Application Platform, Fetch can seamlessly integrate OTT content into the main TV viewer experience and manage content in response to subscribers’ changing content needs, delivering an even more compelling content proposition and viewing experience.”

Fetch will also utilise the Metrological Lightning Framework to enhance the performance of the Fetch user interface thanks to GPU accelerated rendering. This results in noticeably smoother transitions and animations.

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