Home Newswire IBC outlines its hybrid strategy, and its inaugural IBC Showcase

IBC outlines its hybrid strategy, and its inaugural IBC Showcase

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The future of events is hybrid, IBC declared, as it launched its inaugural IBC Showcase, which runs from September 8–11 and then continues as a once a week event throughout 2020. IBC Showcase is described as a one-stop-shop for innovation, featuring three programmes: Content Programme, Exhibitor Showcase and Industry News. The virtual live and on-demand offering supports some of the industry’s leading technology companies and “will act as a catalyst for conversations between vendors and customers”, the organiser says.

The Content Programme brings together leading technology innovators including Dell, Equinix, Firstlight, Imagine, Intel, Microsoft, Red Bee and Synamedia who will host discussions and debate throughout the week. Meanwhile, the IBC2020 Accelerators programme features eight fast-track, proof of concept projects and addresses complex media and entertainment industry challenges across business and technology. The six bodies that own IBC – BTS, IABM, IET, Royal Television Society, SCTE and SMPTE – will all contribute to the intelligence sharing.

An Exhibitor Showcase means online ‘visitors’ can see product demonstrations and access content about the future direction of the media and entertainment sector.

“These are challenging times for us all and now, more than ever, IBC has a duty to empower our customers to engage with their audiences and help them make sales, create thought leadership and drive brand positioning,” says Michael Crimp, Chief Executive of IBC. “Our strategy to make IBC a 365-days-a-year experience has been accelerated by Covid-19 and we are set on continuing to support the industry through continuous innovation

“I believe we are in a unique position to lead the way with a new hybrid approach to engagement, combining targeted online activity with live events, when we can, and giving our customers access to the 150,000 strong global IBC community that we have built and nurtured for over 50 years. I am excited about our Showcase offering, and committed to helping the business survival of our customers.”

Meanwhile, IBC has announced that IBC Show 2021 is open for business and has seen strong early demand for stand bookings. A new self-serve rebooking system has been launched.

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