Unruly has signed a global partnership with LG Electronics that enables advertisers to access native Smart TV ad placements through its UnrulyX SSP, which caters for connected TV, other online video and display. Advertisers can access native banner and video placements within the LG Smart TV environment, including within the LG Channels app, with opportunities for contextual alignment and customisable interactivity. LG will utilise Unruly’s self-service platform itself to manage and optimise its own sold campaigns globally.
UnrulyX is powered by 3,000 direct premium publisher relationships, along with access to the most popular connected TV devices and platforms. It streamlines media buying and selling across screens. Ken Suh, Chief Strategy Officer at Unruly, says: “We are excited to partner with LG to grow its CTV advertising globally. Covid-19 has made it more important than ever to know the true value of ad inventory and to maximise yield.”