Home Newswire Massive growth at TV3 Group’s streaming service, Go3, helped by originals and...

Massive growth at TV3 Group’s streaming service, Go3, helped by originals and distribution partnerships

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TV3 Group, which owns and operates leading commercial free-to-air channels, DTH and OTT platforms across the Baltics, has outlined the reasons for the rapid growth of its Go3 streaming service: distribution partnerships with local platform operators, investment in original content, and international content licensing. Go3 launched in December 2019 and grew its subscriber base three-fold during 2020 to reach 10% of households across the Baltics.

The average customer spends more than three hours per day watching content on Go3, up 300% in 2020. Nearly 60% of viewing on the service is on a living room television screen, TV3 Group reports. “Local original productions are a strong favourite, both on linear channels and on-demand, as well as news, sports and premium entertainment content,” the company says.

TV3 Group, considered the leading media group in the Baltics, has increased the reach of Go3 through cooperation agreements with telcos, cable operators and IPTV providers such as Bite, Tele2, Telia and Baltcom. Go3 now has over 200,000 paying subscribers with a “substantial part” of that figure being on 24 month contracts.

Go3 offers more than 40 linear TV channels, over 1,000 movies and series on-demand as well as more than 100 hours of live sports every week including UEFA Champions League, UK Premier League, Spanish La Liga, Italian Serie A, UFC, EuroLeague and NBA. The multiscreen service is available on smartphones, tablets, desktops and connected TV including Samsung and LG smart televisions made since 2016.

TV3 Group’s brand portfolio includes the general and thematic TV channels TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8, and TV3 Sport Open. Go3 is the leading OTT platform in the Baltics. Home 3, another service offer, is one of the leading Pay TV providers in the Baltics. The company also owns TV3 Sport and TV3 Film – leading premium sport and film channels, respectively. Other digital offers include the AVOD video portal TV3 Play News, plus entertainment portals called Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt.

Interested in how streaming services achieve rapid and sustainable growth?

Then check out Videoscape Europe, the thought-leadership event for premium streaming television. Key themes are:

  • Digital all the way – how Media & Entertainment companies become their new selves, ready for streaming to take centre stage.
  • Seizing the global growth opportunity – the go-to-market strategies that will underpin rapid but sustainable growth for streaming services.
  • Next-generation content engagement – how media companies lead us to the familiar and new in the world of streaming, and convince both the wary and adventurous viewer to stay.
  • Replicating ‘free-to-air’ success – whether the streaming market has the content, context, audiences, measurement, data and yield to make free viewing of premium content work.

Videoscape Europe is on Thursday, March 25 and you can see all speakers here and the full agenda here.


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