Home VideoNet TV Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win

Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win

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TiVo provides metadata for leading consumer services including Spotify and content discovery solutions for Pay TV providers like Foxtel, which uses TiVo voice search. This interview focuses on how the company also helps to monetise premium video platforms using advanced advertising and data solutions. Lisette Preston-Barnes, Business Development Director at TiVo (which is now part of Xperi), outlines Sponsored Discovery, which leverages viewing data to enable dynamic targeting of content within the recommendation carousel and search facility. This helps programmers get their content noticed and drive tune-in, while platform owners boost revenues by creating this new advertising inventory. Hear how this classic ‘win-win’ works.


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