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The future of streaming television: leading media companies outline their strategies at Videoscape Europe on Thursday

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Videoscape Europe, the thought-leadership conference for premium streamed television, plays out on Thursday, March 25 and is set to be one of the most valuable events on this subject in 2021. Free to watch, the conference covers digital transformation, go-to-market strategies for streaming services, next-generation content engagement and how to replicate broadcast ‘free-to-air’ success in the streaming space.

Discovery will discuss how it balances D2C and Pay TV distribution following the launch of discovery+, and ViacomCBS Networks International will outline its digital growth strategy now that Paramount+ is available. ITV will outline its work to enhance ITV Hub’s content and consumer experience and grow it into one of the world’s premier digital destinations, while ensuring this evolution brings benefits for advertising partners. NBCUniversal and Twitter will outline how their companies are driving global digital conversations around premium content, following the expanded advertising partnership they announced recently.

Cinedigm Corp., a leading independent studio and streaming service provider, will discuss the challenges and opportunities associated with digital transformation, while AMC Networks International Southern Europe considers how streaming services can achieve rapid and sustainable growth in the face of increasing competition.

These are some of the speakers on the agenda:

Krishan Bhatia, President & Chief Business Officer, NBCUniversal
Kelly Day, President of Streaming & COO, ViacomCBS Networks International
Patrick Kelly, Head of Digital, ITV Commercial
Lydia Fairfax, SVP, Head of Commercial Partnerships, EMEA, Discovery
Jen Prince, Global VP and Head of Content Partnerships, Twitter
Manuel Balsera, EVP/MD, AMC Networks International Southern Europe
Erick Opeka, President & Chief Strategy Officer, Cinedigm Corp.

You can see all the event SPEAKERS here.

There is a chance to hear from three of the world’s most innovative streaming services:

NLziet. This is one of the pioneers in multi-broadcaster collaboration. The service features the Dutch public broadcaster NPO and the two largest commercial broadcasters in the Netherlands, RTL and Talpa TV. Niels Baas, Managing Director at NLziet, discusses digital transformation.

Revry. The global LGBTQ+ streaming network demonstrates that SVOD is not the only way to serve a special interest audience as it builds a true multichannel TV offering in the streaming space. Damian Pelliccione, CEO & Co-Founder at Revry, outlines his company’s strategy and ambitions.

Struum. Launching this Spring, Struum will give consumers easy access to content from multiple SVOD providers, under one roof, starting with 30+ partners in the U.S. Struum hosts the content – this is not a discovery portal that hands off to apps. Paul Pastor, Chief Business Officer & Co-Founder at Struum, explains the market need and the service concept.

The conference themes are:

• Digital all the way – how Media & Entertainment companies become their new selves, ready for streaming to take centre stage.
• Seizing the global growth opportunity – the go-to-market strategies that will underpin rapid but sustainable growth for streaming services.
• Next-generation content engagement – how media companies lead us to the familiar and new in the world of streaming, and convince both the wary and adventurous viewer to stay.
• Replicating ‘free-to-air’ success – whether the streaming market has the content, context, audiences, measurement, data and yield to make free viewing of premium content work.

You can see the full AGENDA here.

Two of the industry’s leading analysts give their insights on the streaming landscape and the business models it is generating:

Guy Bisson, Research Director, Ampere Analysis, will outline three nascent streaming business models and their implications for all stakeholders.
Maria Rua Aguete, Executive Director at Omdia, will be taking stock of the streaming market after the 2020 boom, and predicting what happens next.

(You can also hear from Richard Broughton, Research Director at Ampere Analysis, when he interviews Patrick Kelly at ITV.)

There are several notable strategy discussion panels:

‘Digital transformation – the challenges and the opportunities’ (moderated by Nathalie Lethbridge, Founder, Atonik Digital) looks at how studios, broadcasters and distributors are transforming themselves to put streaming at the heart of what they do, and the new skills needed when you own consumer relationships and the ‘portals’ through which viewers receive their content. Cinedigm and NLziet provide answers alongside Nina Laricheva, Chief Commercial Officer at Marquee TV and Tal Weinblum, VP Product Marketing – Media & Telecom, Kaltura.

‘The business of streaming – achieving rapid, sustainable growth’ (moderated by Colin Dixon, Chief Analyst & Founder, nScreenMedia) asks whether it is time for bundling and discounting of streaming services, and how everyone will fill their schedules and VOD stores if studios prioritise their own D2C services for distribution. You will hear the views of AMC Networks International Southern Europe plus Guilhem Caumel, Strategy Director Digital Entertainment at Orange France, Spencer Charters, VP of Strategy and Product Development with Corus Entertainment, Rose Adkins Hulse, Founder & CEO at ScreenHits TV, and Trent Wheeler, SVP Video Product Management at Gracenote.

‘See, love, stay – next-generation content engagement’ (moderated by Janet Greco, Principal Consultant, Broadcast Projects) considers the best ways to boost attention, customer satisfaction and retention for streaming services, and asks if there is evidence that streaming fans want super-aggregation. This panel features Brigita Brjuhhanov, TV Development Team Lead at Elisa Eesti and Rahul Yadav, Chief Technology & Digital Officer, Digital Products & Experience with TV 2 Denmark, together with Martin Prins, Head of Product at Media Distillery and Patrick Vos, CEO of Zappware.

‘Making the ‘free-to-view’ model work in premium streaming’ (moderated by Jon Watts, Executive Director at The Project X Institute, and Project Director for The European CTV Initiative and The US TV Data Initiative) explores how Connected TV can help advertisers maximise audience reach potential, how we make it easier for advertisers to measure success so they can justify shifting budget from alternative digital channels to Connected TV, and the interactive and ecommerce features that could enhance Connected TV advertising potential. Speakers are Chris Edwards, Director, Business Development for EMEA at Rakuten Advertising, Mehmet Eroglu, Chief Commercial Officer at Foxxum, Becky Smithson, Head of AV Strategy at Havas Media Group, and Paul Goode, SVP Strategic Partnerships at Comscore.

Delegates will also hear:

Nick Thexton, CTO at Synamedia, discussing what will drive the future TV experience.
Ronny Lutzi, CEO of rlaxx TV, on creating the linear channel experience in an AVOD app.
Patrick Ferguson, Head of User Experience Tech Sales at TiVo, outlining the components needed to create a best-of-breed Pay TV platform for the decade of streaming.
Paul Hastings, VP of Sales at Whip Media, talking about the ‘why behind the watch’ and how to predict content value with a consumer-centric strategy.
• Paul Goode, SVP Strategic Partnerships at Comscore asking: ‘Linear TV vs OTT: what’s the drama?’

You can see the full list of Videoscape Europe SPEAKERS here, and see the conference AGENDA here.

Registration to this event is FREE and you can SIGN UP here.

Videonet is part of Mediatel Events, which produces Videoscape Europe, Connected TV World Summit and the Future of TV Advertising series.

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