Finecast, which helps advertisers define and run targeted advertising campaigns across broadcast and streaming environments, has ‘onboarded’ four new inventory supply partners as it gears up for increasing streaming and AVOD viewership. Roku, Rakuten, Pluto TV and YuppTV have all passed a rigorous assessment to ensure their inventory is suitable for the brands who buy via Finecast (which is part of GroupM) and their audiences can now be weaved into addressable TV campaigns that also use audiences found across broadcaster streaming services. The idea is to provide access to diverse audiences through one unified solution.
“We are giving our customers singular access to addressable TV advertising on additional platforms.” Confirms Harry Harcus, Managing Director, UK at Finecast. “The addressable TV market is expanding rapidly and by bringing new channels into the mix, Finecast can future-proof client solutions, bringing in new audience and expanding reach.”