The agenda for Connected TV World Summit 2021 – the thought-leadership event dedicated to the future of Pay TV, broadcasting and streaming – has been published, and you can see it here. Early speaker announcements include:
- John Paul, Managing Director, Emerging Business, Liberty Global
- Lydia Fairfax, SVP, Head of Commercial Partnerships, EMEA, Discovery
- Dan Fahy, Senior Vice President, Head of Emerging Business, Viacom CBS Networks UK
- Fatima Dowlet, Controller, Account Services, Advanced Advertising, ITV
- Gert Marien, Innovation Manager – TV, Adverts & Digital Media, Proximus
- Ingmar Schmidt, Senior Product Manager, Swisscom blue TV
- Fahmeeda Cassim-Surtee, CEO, DStv Media Sales (part of the Multichoice group)
- Ira Rubenstein, Chief Digital and Marketing Officer, PBS
- Alejandro Casal Gómez, Manager TV Business Development, KPN
- Henry Embleton, Head of Ad Products and Revenue, Crunchyroll
- Will McMahon, Senior Video Strategy Director, Spark Foundry (part of Publicis Media)
This event will be streamed to the world on June 15-16 and includes an afternoon of live content and networking. You can see the full list of confirmed speakers here.
Connected TV World Summit 2021 explores how media companies can engage television viewers for longer, make more money from them, grow market share and ensure their continued relevance in a thoroughly disrupted ecosystem. Three of the themes are:
Ultimate Video Entertainment Facilitators. The event takes a look at next-generation aggregation and especially how we make apps, direct-to-consumer (D2C) and onboarding work for everyone. You will hear about the UX best practice that ensures that once a platform owner has onboarded a streaming service, they become the preferred gateway to that content collection in their home. Speakers also consider the purpose of linear channels once a studio offers a D2C app on a Pay TV platform.
The Connected TV Adventure. Viewers can hear about the increasing power of connected TV, and how we harness it. What does CTV have that can tempt viewers away from Pay TV set-top boxes and broadcast free-to-air platforms for meaningful periods? The speakers consider whether most advertisers will soon need broadcast TV plus connected TV to reach their campaign audience targets, and we review the value of ACR as a source of viewing and ad exposure insights.
Making digital work harder. Connected TV World Summit explores the road to ‘majority streaming’ when half of all viewers and viewing hours are served by streaming rather than broadcasting. This discussion spans delivery infrastructure readiness, the apps lifecycle and also the advanced user experiences that are possible in streaming but impossible or impractical in broadcast TV.
Other agenda themes include ‘Making D2C work’ ‘Pay TV as the advanced advertising enabler’, ‘UX as an engine for growth’, and ‘Keeping ad dollars in TV as streaming scales up’. Simon Murray, Principal Analyst at Digital TV Research, will provide an overview of the global television market in numbers, giving SVOD, AVOD and Pay TV forecasts. Other analyst insights include:
- The impact of direct-to-consumer studio services on the content ecosystem, by Guy Bisson, Research Director, Ampere Analysis
- Why Tizen, Roku, Android TV and Fire TV will slowly replace Pay TV and FTA platforms, by David Mercer, VP, Media and Intelligent Home, Strategy Analytics
- Aggregating OTT apps: the window of opportunity for Pay TV, by Maria Rua Aguete, Executive Director, OMDIA
Some of the world’s best analysts and consultants will steer the conversations. Interviewers and panel moderators include:
- Jon Watts, Executive Director & Co-Founder, The Project X Institute
- Colin Dixon, Chief Analyst & Founder, nScreenMedia
- Jamie West, Consultant and Strategic Adviser
- Nathalie Lethbridge, Founder, Atonik Digital
- Ben Keen, Analyst & Advisor, Technology, Media & Telecoms
- Janet Greco, Principal Consultant, Broadcast Projects
- Anette Schaefer, Managing Director, BIG Picture
There is an early chance to learn about the TV Data Initiative, an organisation that aims to help the television industry unlock the full potential of the new TV data ecosystem by first exploring the challenges and opportunities associated with data and identity today. The TV Data Initiative champions an open, competitive and innovative data-driven TV ecosystem and, among other things, will focus on the new collective arrangements for data sharing, data matching and data quality. Founding members include DISH Media, TransUnion, Blockgraph, TV Squared, Madhive, VideoAmp and Eyeota. Jon Watts, Executive Director & Co-Founder, The Project X Institute, will talk you through that.
You can check out the full Connected TV World Summit agenda here.
You can register for the event here.