Home Newswire ITV and C4 go all-in on CFlight with Sky in UK

ITV and C4 go all-in on CFlight with Sky in UK

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CFlight, the UK television industry’s first measurement tool for ads shown on linear and video-on-demand without duplicating audiences, has been formally announced as a jointly-owned product by the three major broadcasters. Sky, ITV and Channel 4 announced on June 9 that they are working together to launch CFlight, which was initially developed by Sky’s fellow Comcast company NBCUniversal in the US in 2018.

You can read the full story at our sister publication, Mediatel News.


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