Home Newswire Synamedia positions itself for growth in edge watermarking, with ContentArmor acquisition

Synamedia positions itself for growth in edge watermarking, with ContentArmor acquisition

Share on

Synamedia, the video software provider that among other things provides content protection, antipiracy services, addressable TV advertising technology and streaming platform and service delivery solutions, has acquired ContentArmor, a leading privately-held developer of forensic watermarking solutions for the media and entertainment industry.

ContentArmor’s edge watermarking technology reduces storage and CDN bandwidth requirements by eliminating the need to duplicate video streams. It improves cache performance and accelerates the process of embedding the watermarks, while reducing risk by performing security-critical operations in the network rather than in the client. The company’s forensic watermarking complies with the MovieLabs Enhanced Content Protection specification for premium VOD and UHD/4K, and is already used to protect movies. The company has strong partnerships with the likes of Akamai, AWS and Limelight.

“We are now uniquely placed to meet video service providers’ edge and 5G security demands”, Synamedia declares. “Edge watermarking is the most effective, secure and scalable approach for detecting and disrupting content leaks, and Synamedia anticipates a substantial market opportunity for it, particularly to stream premium content over 5G.”

The deal will boost Synamedia’s anti-piracy capabilities for movie studios and sports rightsholders, across both OTT and direct-to-consumer (D2C) services. The acquisition also extends Synamedia’s reach into new markets including post-production, in-flight entertainment, and enterprise video.

Alain Durand, ContentArmor’s CEO, will join Synamedia’s senior leadership team to help shape its security roadmap. The ContentArmor team will continue to be based in Rennes, France, which will form a new R&D hub for Synamedia’s security and video solutions.

Durand comments, “While headend watermarking is now at the heart of any studio or service provider’s security requirements, we are primed for the future with our edge watermarking solution. By combining our high-performance technology with Synamedia’s unparalleled intelligence-led security offerings, service providers can future-proof their revenues from the menace of piracy.”

Paul Segre, CEO at Synamedia, says: “ContentArmor’s expertise and investment in R&D has resulted in more than 30% growth year-on-year since its inception, along with an impressive patent portfolio. This acquisition further accelerates our industry-leading security business, with edge watermarking fuelling new opportunities in the D2C streaming space and for 5G. In the security domain, our clear objective is to meet the needs of all video service providers that care about anti-piracy. The acquisition of ContentArmor strengthens that proposition.”


Share on