HBO Max, WarnerMedia’s direct-to-consumer streaming platform, will launch in Europe on October 26, with Sweden, Denmark, Norway, Finland, Spain and Andorra being the first six European countries where the all-new streaming experience will be made available. In 2022 the service will be expanded to a further 14 territories, namely: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia. Additional territory launches are also planned for next year. HBO Max will be made available to existing customers of HBO España, HBO Nordic, HBO Go and HBO Portugal (billed either directly or via eligible partners).
HBO Max will feature WarnerMedia’s popular content brands including Warner Bros., HBO, DC and Cartoon Network. There will be U.S. and international ‘Max Originals’, all in one place for the first time in Europe. The service will include local productions.
“This is a historic moment as HBO Max lands in Europe,” declares Johannes Larcher, Head of HBO Max International. “WarnerMedia movies and series like Harry Potter, Game of Thrones and The Big Bang Theory are passionately consumed by fans all across Europe, and HBO Max has been created to provide them with the most intuitive and convenient viewing experience to watch these and a diverse range of other amazing titles.”
Christina Sulebakk, General Manager, HBO Max EMEA, adds: “We see enormous potential as we roll-out the all-new, supercharged streaming platform across the region.”
HBO Max was launched in the U.S. in May 2020. In June this year it was made available in 39 territories across Latin America and the Caribbean (its first markets outside the U.S.)