3SS – a multiscreen entertainment software solutions provider – is collaborating with automotive infotainment middleware company Cinemo on a technology solution for in-car entertainment. The companies’ promise to create a seamless entertainment experience for travelling audiences, bringing a wide range of pre-integrated content and apps to screens in vehicles, as well as improved content discovery and synchronised sharing and streaming across screens.
Service providers will be able to manage user experience in real-time using the 3Ready Control Center which 3SS describes as the “key” to UX flexibility, facilitating application/content curation and, according to the company, increasing operational efficiencies. Integrated into the product is Cinemo Play Anywhere – a solution which delivers apps from a vehicle’s play store and synchronises visual content across screens, whether video entertainment or gaming content.
“Cinemo solutions are deployed in millions of automobiles worldwide” said Pierre Donath, 3SS’ CPO & CMO, “As such, its established APIs and technology solutions are trusted by car makers. Using Cinemo’s products and technologies, we look forward to bringing the same high-quality experience consumers enjoy on the sofa at home or on their favorite mobile devices to vehicles”.
Tomasz Dzikowski, Product Owner Automotive at 3SS stressed that the company aims at creating a “third living space” for travelling viewers. With the movement towards electrification and the automation of driving, the company believes UX and content discovery can become a salient differentiator between brands.
He said: “Critically, next-level in-car entertainment must be seamless and integrated with the living room experience, while adding new flavor with the vehicle’s specific ecosystem and environment context. It’s an exciting new area to explore, together”.
3SS enables TV UX for Pay TV operators with a combined reach of over 35 million homes. Its customers include A1 Telecom Austria Group, Swisscom, Tele2, Vodafone, Eutelsat, and O2/Telefonica.