Home Newswire Videoscape Europe becomes part of Connected TV Summit, reflecting the impact of...

Videoscape Europe becomes part of Connected TV Summit, reflecting the impact of convergence

Mediatel Events is merging its two leading TV content and distribution thought-leadership events, Connected TV World Summit and Videoscape Europe. Videoscape focused on how to grow streaming TV businesses, with speakers spanning born-digital challengers and the digital teams at ‘incumbent’ media companies. CTVWS has spent over a decade helping executives plot the future of Pay TV and broadcasting. The newly combined event reflects the increasingly hybrid nature of ‘broadcast+streaming’ media owners (and advertising buyers) and the way streaming is revolutionising content commissioning and rights ownership, as well as distribution.

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Connected TV World Summit, the strategy conference focused on the business and technology transformation of TV, returns, in-person, on May 24-25 at The Royal College of Physicians in London. The event organisers are promising “more strategy leadership, more tech innovation and more implementation best practice – and more voices than ever”. Videoscape Europe will be part of Connected TV World Summit starting this year, recognising the continuing convergence of broadcast and streaming.

Justin Lebbon, Co-Director at Mediatel Events, confirms: “We are taking the digital-first focus of our fast-growing Videoscape Europe event and bringing it into Connected TV World Summit, where we still pursue a decade-long passion for Pay TV aggregation, content discovery, user experiences, customer premise equipment, operations transformation, network innovations and advanced advertising.

“For four years, thanks to Videoscape Europe, we have been expanding our relationship with streaming services, streaming content curators, streaming platforms and the solution providers that help to put them ‘on air’ and monetise their audiences. These companies will now enrich the Connected TV World Summit agenda and the networking opportunities that surround it, as we deliver more content covering the totality of our marketplace under one roof.”

Mediatel Events is predicting a “stand-out year” for Connected TV World Summit as this wider remit coincides with the return to physical, in-person events. “We are opening the doors even wider to the thriving D2C, SVOD, AVOD, connected TV, streaming content, sports streaming and premium video adtech markets,” the conference organiser explains.

Connected TV World Summit is now in its 12th year. It was the first event globally to recognise and seriously investigate the opportunities and challenges presented by streaming to television sets, showcasing Smart TV and connected TV device and content ecosystems as they emerged. The migration of the ‘incumbent’ Pay TV and broadcasting industry to multiscreen streaming and, increasingly connected TV, was tracked across a decade, spanning subjects from apps lifecycle management to super-aggregation.

In recent years the thought-leadership conference has reflected the increasing influence of streaming across both distribution and advertising, including the digital growth strategies at ‘born-broadcast’ media owners. Videoscape Europe launched as a place for ‘born-digital’ challenger media companies, and the digital teams at broadcasters and Pay TV operators, to share their business, marketing and technology strategies for digital growth, including the migration from broadcast TV.

The combination of Connected TV World Summit and Videoscape Europe is a natural progression, according to the event organisers. Themes for 2022 include the future of content distribution, how Pay TV stays relevant as content exclusivity becomes more elusive (because subscription channel content can be found in D2C apps and streamers are competing for sports rights), how content owners and distributors maximise viewer attention (including content discovery), how we make streaming ‘broadcast-ready’, and the future of free-to-view content (including why we need free-to-air broadcast platforms in a world of apps, and how connected TV audiences can be fully monetised).

You can read all the Connected TV World Summit themes here.

Connected TV World Summit registration is here.

Videonet is part of Mediatel Events, which organises Connected TV World Summit.

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