DAZN – the multi-sports streaming service – has partnered with Buzzer to launch short-form boxing content on its mobile platform. The U.S. deal will see Buzzer market and distribute live moments from boxing championship fights, such as moments immediately after a knockdown occurs. The company personalises the notifications fans receive for short-form content based on their preferences, and gives them access through micro-payments or by authenticating their existing subscription.
The companies describe giving fans the ability to buy only the moments they want to watch as “unprecedented”. Buzzer believes this “partner-centric and complementary” approach to distributing short-form content allows rights holders to improve discoverability of content, drive cross-sports engagement and reach a younger generation of fans “where and how they are watching sports”.
Bo Han, Founder and CEO of Buzzer, said: “The sport of boxing is uniquely suited for a platform like Buzzer, given the round-to-round format and how quickly momentum can shift, creating real-time marketing opportunities of these fleeting live moments. We’re thrilled to expand our live offerings and partner with DAZN to bring boxing content to new, mobile-first fans and further demonstrate how our platform can complement not only distribution partners, but all industry players.”
Robert Stecklow, SVP of Subscriptions Marketing for DAZN Group, commented: “DAZN connects fans to the sports they love, their way – anytime, anywhere, on any device – and this included more than 27,000 events streamed in 2021 alone. We share a similar fan-first vision and mission as Buzzer, and are thrilled to team up with them as their first-ever multi-sport streaming partner. DAZN’s boxing schedule this year is bigger than ever, and Buzzer’s innovative short-form access model will provide existing and new fight fans alike yet another way to access the boxing content they want, their way.”
Buzzer launched in 2021 and has since cemented a slate of partnerships including with NBA League Pass, WNBA League Pass, PGA TOUR, the NHL, and FanDuel. The mobile platform is currently available for download on iOS in the App Store and Android in the Google Play Store.