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The Colin Dixon column: In the US, FAST services are booming. In the UK, they will struggle

Colin Dixon, Founder & Chief Analyst, nScreenMedia
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We are delighted that Colin Dixon, Founder & Chief Analyst at the highly respected TV analysis outlet, nScreenMedia, will be writing a monthly column for Videonet. This month Colin observes that free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in ad revenue. But it will be much harder in the UK for FASTs to carve out an audience. He reviews the numbers and explains what is driving the growth trajectory for FAST in each market. You can read the column here.

 


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