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DISH Media, WarnerMedia and Adobe will join Videonet this Wednesday, March 9, for a live webcast to investigate how media owners can future-proof ad-supported Connected TV for primetime. The speakers are:
- Jessica Dufresne, Head of Advertising Operations & Digital Advertising Technology, DISH Media
- Byron Saltysiak, VP of Video and Connected Devices, WarnerMedia
- Chris Hock, Head, Business Development & Strategy, M&E, Adobe
You can find more details about this event here.
Some of the topics being discussed are:
- Holding onto audiences, and attracting new viewers, by ensuring a consumer-friendly ad experience with modest ad loads, frequency capping and relevant ads.
- Enabling ad insertion (and targeting) at huge scale with total reliability, so that mega-events including sport and breaking news can be fully monetised.
- Maximising the value of inventory by carefully managing direct sales with multiple programmatic demand sources.
- Effectively using audience data to achieve better targeting and a personalised ad viewing experience, even in a cookie-less world.
Our expert panellists will also take live audience questions. This webcast is free and you can register here.
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