Viaplay – the streaming service owned by Nordic Entertainment (NENT Group) – will launch in mid-2022 with sports content included. The company will initially focus on sports with a Nordic connection, and has won exclusive UK rights to several leagues including the IIHF Ice Hockey World Championship (from 2024-2028), the ISU World Figure Skating Championships (2024-2028), and the World Athletics Indoor Tour (2023).
Other leagues Viaplay has secured exclusive UK broadcast rights to include: Champions Hockey League (2023/2024 to 2027/2028), EHF European Handball Championship, EHF Champions League and EHF European League (2022 to 2030), CEV EuroVolley, CEV Champions League, CEV EuroBeachVolley and additional CEV volleyball competitions (2022 to 2026), and World Athletics Continental Tour Gold (2023 to 2029).
The streaming service currently streams sports in 11 European markets and aims to have 12 million subscribers by the end of 2025. It has said it will reveal further details of its UK content offering, pricing and launch date in the near future.
Anders Jensen, NENT Group President and CEO, said: “We have high ambitions for Viaplay in every country where we have a broad offering. The UK, with this expanded scope, is no exception. Adding sports alongside our premium Nordic content will be a unique proposition for viewers, and our line-up will continue to grow and evolve.
“This will increase Viaplay’s appeal even further and help us rapidly establish a position in one of the world’s most competitive and exciting streaming markets. Our increased ambition for the UK is of course positive for our outlook but we are not changing our guidance at this time, and we remain fully funded for Viaplay’s expansion to at least 16 markets by the end of 2023.”
Peter Nørrelund, NENT Group Chief Sports Officer, said: “These long-term rights show Viaplay’s commitment to streaming sports in the UK. Each has a dedicated audience and will give us a foundation to expand further over time. In our current European markets, live sports are our home turf and we look forward to bringing our expert coverage to fans in the UK.”